If you publish content on multiple platforms, you don’t need to come up with specific content for each one. But you also shouldn’t just copy-paste the same thing across platforms.
Nicole Piper is a copywriter with an extensive background in branding for multi-billion dollar companies. She emails her list regularly and provides value for her target client with takeaways they can use immediately.
Mariana Aspru is a business coach and her site is an excellent example of how to use testimonials effectively.
Be Layered is an e-commerce fragrance company based in LA. I came across them on YouTube when I was looking for a new perfume.