“Why?” is the question you need to answer. Not the big “why are we here?”…that’s not the question I mean.

Everyone has their own method for brainstorming and getting ideas on paper.

This is a quick lesson on rearranging your messaging for maximum impact.
These tips can be used on your website copy, email signatures, product descriptions, headlines, and any CTA.

When I told people I was launching a copywriting business the general response was polite nods and “oh oks.”