Oh hello

Welcome to the blog

copywriting branding conversion

Why, though


“Why?” is the question you need to answer. Not the big “why are we here?”…that’s not the question I mean.

Brain Dump


Everyone has their own method for brainstorming and getting ideas on paper.

The most logical way to explain a product or service isn’t the most impactful


This is a quick lesson on rearranging your messaging for maximum impact.
These tips can be used on your website copy, email signatures, product descriptions, headlines, and any CTA.

What is a copywriter, anyway?


When I told people I was launching a copywriting business the general response was polite nods and “oh oks.”