I’d like to share something I learned this week and how it applies to the way we sell and communicate with our audience. I learned this from Jason Fladlien; he’s an entrepreneur and an expert on webinars.

When creating content, start with the end in mind. Ask yourself these 3 questions

People hate to be sold to but they love to buy. And they’d rather learn about a business from content than from a traditional ad.

This is a quick lesson on rearranging your messaging for maximum impact.
These tips can be used on your website copy, email signatures, product descriptions, headlines, and any CTA.

When I told people I was launching a copywriting business the general response was polite nods and “oh oks.”