Everyone has their own method for brainstorming and getting ideas on paper.
I generally don’t struggle with writer’s block. There are times when it’s easier to write than others. There are even times when I just have NO idea what I’m going to write for a client.
But I find that I never ::really:: know what I’m going to write until I start.
Below is the template that I use to get things going.
For each project, I have a “Brain Dump” doc. This doc is purely to allow my mind to flow and see what comes up. I give it some structure to help me get started.
BRAIN DUMP TEMPLATE STRUCTURE:
1. What do I know?- what do I know about the target prospect, about the client, what are the goals?
2. What is annoying for the prospect?- What are their pain points, what problem do I need to solve for, what are their thoughts and feelings on the subject?
3. What is annoying for my client?- What’s going on with them? What’s the disconnect? What’s the thing they are trying to avoid?
4. What happens when the prospect buys the thing?- How do they feel? How does their life change? What is the significant impact (time savings, cost savings, etc.)?
From there it’s a matter of getting stuff down and following the spark until I have the first draft and hopefully something workable.
How do you brainstorm?