Marketing Gold: Nicole Piper

Nicole Piper is a copywriter with an extensive background in branding for multi-billion dollar companies. She emails her list regularly and provides value for her target client with takeaways they can use immediately. In this video, I walk you through one of her exemplary emails.

No time to watch? Here’s the TL;DR:

  • Email your list regularly and make sure to connect often
  • Include quick, actionable items for your list
  • Make the subject line punchy so people want to dive in for more info
  • Deliver on that subject line by telling them something that will help their business, as Nicole did in her email
  • Always think about what’s in it for the person on the other side of the screen. How is this email providing value? Is it helpful and simple? If so, you’ve got a winner

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