Mariana Aspru is a business coach and her site is an excellent example of how to use testimonials effectively. It’s not enough to just have a bunch of testimonials, you can and should do more with them, as covered in this video.
No time to watch? Here’s the TL;DR:
- Include diversity and variety in your testimonials = different backgrounds, different professions, different problems you solved
- People will be looking to see themselves or their situation reflected in your testimonials — make it easy for them to find this info.
- Even if your target is hyper focused, you can still include variety to make sure people feel seen.
- The goal is to make people relate to the testimonials and feel comfortable trusting you with their money.