Mariana Aspru is a business coach and her site is an excellent example of how to use testimonials effectively. It’s not enough to just have a bunch of testimonials, you can and should do more with them, as covered in this video.

No time to watch? Here’s the TL;DR:

  • Include diversity and variety in your testimonials = different backgrounds, different professions, different problems you solved
  • People will be looking to see themselves or their situation reflected in your testimonials — make it easy for them to find this info.
  • Even if your target is hyper focused, you can still include variety to make sure people feel seen.
  • The goal is to make people relate to the testimonials and feel comfortable trusting you with their money.

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