If you publish content on multiple platforms, you don’t need to come up with specific content for each one. But you also shouldn’t just copy-paste the same thing across platforms.
While that would ensure a super consistent message, it also comes across as lazy. And you’re not lazy are you? You are purposeful and intentional and effortlessly everywhere because you have your ish together.
So how do you keep yourself from feeling overwhelmed at having to post on multiple platforms, in various formats, regularly, all while delivering a clear and cohesive message?
Like this:
1. Forget about the platforms for now. What’s the main message you want to convey? Is it a tip you learned, a funny story that illustrates a point you can tie to your coaching business? A relatable anecdote?
2. Write out your message. If you have an email list or a blog, this is something you would need to do regardless. It doesn’t have to be a long essay; it can be 3 lines, 3 paragraphs, 3 pages. Up to you and how much you feel you have to say.
3. Remember school? Using those fun highlighters to mark the critical info. Mentally do that with what you’ve written.
4. Now you break it down for platforms:
Article– for your blog/website/LinkedIn- Done.
Email- look over what you’ve written and make it shorter if needed and conversational for an email. Make sure you’re including a CTA.
Instagram- Choose one main highlight to become a graphic post. Elaborate on this highlight in the caption.
Instagram Stories- Share your post to stories. Formulate a question around the main highlight and use the poll feature.
Facebook- Use the same question above to make a text post and engage your audience. You could also ask the question in a video and post that.
Video (YouTube, or video posts for IG and Fb)- Summarize the article and include a CTA at the end. Shoot for at least 2 minutes long.
Live- Go live on Fb or IG and discuss the topic, especially if it’s a longer piece.
And there you have it. If you write about 3-5 pieces a week and go through the steps above, you’ll have more than enough content to publish on social media without spending too much time on it.
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