When people come to me for help with the content strategy, the first thing I ask them seemingly has nothing to do with content.

If you publish content on multiple platforms, you don’t need to come up with specific content for each one. But you also shouldn’t just copy-paste the same thing across platforms.

I’d like to share something I learned this week and how it applies to the way we sell and communicate with our audience. I learned this from Jason Fladlien; he’s an entrepreneur and an expert on webinars.

When creating content, start with the end in mind. Ask yourself these 3 questions

People hate to be sold to but they love to buy. And they’d rather learn about a business from content than from a traditional ad.