Nothing like the gentle hum of the coffee pot dripping, Italian roast aroma wafting through the morning air as you prep for a day filled with clients.
Seeing “18 Appointments for the week” from Squarespace at the top of your inbox.
Your phone gently chiming as people check out.
Nothing like the dream of making money in your sleep!
Except that’s all it is right now…a dream! 😣
Get expert feedback before you take another stab at updating your copy.
4C's Appraisal SESSION
Perhaps you expected to write for your business, do the marketing for your offers, and post on social.
But taking people from random person on the internet to raving client involves a lot of copywriting know-how, and those tactics are not obvious to the untrained eye.
Get clarity on your copy, so you can get on with bringing in leads and transforming lives.
4C's Appraisal session
My eyeballs on your website and social media, so your business bestie can stop playing copywriter
Expert feedback on where your copy currently stands, without spending $4,000 for someone to write your website from scratch
A customized 14+ PDF report based on critical copy elements to bring in leads
Analysis of 47 factors to evaluate the strength of your copy
Zoom call to go over your 4C's Appraisal and walk you through the results
Clarity on what you're already doing well, and what needs tweaking so you can quit spinning your wheels, and get to the fun part of meeting your new clients
I believe in this so much, I offer a Guarantee.
If you didn’t feel like I listened to your unique business needs, or if you didn’t get clarity on which of the 4C’s needs improvement, I’ll refund your money. Punto, the end.
You’ve ever sat at your desk wishing someone would just tell you what’s going on.
You’re actively learning about marketing and looking for guidance.
You have a graveyard of “freebies” but no idea how to best apply the info.
You’re doing all the marketing things but still not getting a steady flow of clients.
Binge-watching free content and cobbling together a strategy.
Asking for advice inside Facebook groups and receiving conflicting feedback.
Going it alone, doubting your abilities.
1. After you check out, I’ll email you a questionnaire about your business and goals
2. When I receive your questionnaire, I’ll analyze your website and main social media account (takes me 14 business days). If you don't have a website, I'm happy to look at a Sales Page.
3. Then I evaluate your copy using the 4C’s Framework and generate a report detailing the critical success factors
4. We hop on a Zoom together to review the report, giving you clarity on what you’re doing well and what to improve in your copy
(**that’s me, by the way ;))
It would be like a couture designer never taking measurements, or a medical specialist diagnosing you without running any tests.
So if you want an expert to provide a clear picture of what’s going on with your copy, someone who will hold space for your unique situation and provide feedback specifically for your business…
I invite you to consider the...
CONTEXT is EVERYTHING, especially when it comes to marketing.
If you keep consuming content on what you’re supposed to be doing, but have no idea how it applies to your business, it’s not going to be useful.
In order for you to get an accurate diagnosis of your copy, you need someone to take the time to read it and give you thoughtful feedback.
If you were to tell me what’s going on in your business, I could make an educated guess.
Most of my clients struggle with similar things and I know how to fix them.
But I couldn’t possibly tell you why you’re not getting leads, unless I actually look at your copy.
The 4C’s are based on the 4C’s of diamond grading.
There are 4 main elements to good copy. I call them the 4C’s.
You need all 4 to create a compelling marketing message that will appeal to your ideal clients, showcase the value of your offers, and make them eagerly want to work with you if they’re the right fit.
Make sure you use the power of words to convey how amazing you are.
Whether it’s for your marketing message, email series, website, social posts, or haiku habit – make your words count.
I'm Emily de Armas, your Copywriting Mentor.
After working together, people find their voice, feel inspired to write for their business, and receive comments like...
"You're the coach I've been waiting for."
"Your website made me feel so seen."
"This email is fire 🔥"